COLLECTION
CONCEPT
The AURUM jacket collection features 4 distinct color groups: classic blue and unwashed denim, light blue denim, white, and black. Crafted in Italy using premium Italian and Japanese fabrics, these jackets epitomize quality. The men's and women's lines share similar styling, with several designs also suitable for unisex wear. AURUM jackets are characterized by their relaxed fit, offering comfort for diverse body types and appealing to those who prefer fashionable “oversized” looks.
AURUM jackets blend luxurious gold embroidery with timeless "jeans" style, creating versatile pieces suitable for various occasions. These jackets easily fit into the context of a daytime dress code, as well as sophisticated ensembles for social events.
The collection offers a range of options, from fully embroidered statement pieces to minimalist designs. Handcrafted with attention to detail, AURUM jackets can be tailored to diverse customer preferences, ensuring a perfect match for individual tastes.
T-SHIRTS
The jacket collection is complemented by a range of exclusive T-shirts. Predominantly in white and black, these T-shirts are adorned with elegant gold or silver decorative prints and embroidery. Crafted from high-quality organic cotton, silk, and bamboo fibers, they offer both luxury and comfort. Designed to match the style of the jackets, these T-shirts create a cohesive, fashionable ensemble when paired together.
RARE JACKETS
AURUM collections in Duty Free boutiques may showcase exceptional fashion artworks: unique jackets crafted from rare denim varieties and embellished with authentic 18-karat gold thread embroidery. Each of these extraordinary pieces is either one-of-a-kind or part of a limited-edition series. Every jacket comes with its own individual certificate and reference number, attesting to its exclusivity.
Upon purchasing an AURUM unique jacket, we maintain ongoing communication with the owner. We offer dedicated aftercare services to ensure the jacket's pristine condition and longevity, reaffirming our commitment to both the product and the customer.
DESIGNER
"Today the face of Luxury has changed... it looks much younger!" - joked designer Alexandra ICART from Monte-Carlo at a press conference dedicated to the launch of the new brand AURUM. She is an artist whose unique vision marries denim rugged charm with baroque embroidery opulence.
Her signature piece—a reimagined denim jacket adorned with intricate gold thread work—has become the talk of fashion environment and the must-have item for those in the know. Alexandra’s designs seamlessly blend a young contemporary with historical grandeur, creating this exceptional piece of fashion art.
Perhaps that’s why AURUM’s “royal” jackets have already been spotted on members of some famous families, from the Middle East to Monaco, where she lives. This “royal” seal of approval has elevated the new luxury brand from a fledgling to an emerging fashion star.
