TOTEMIC EMBROIDERY

HISTORY

The art of gold embroidery has a rich history spanning thousands of years. It origins in ancient civilizations of Egypt, Middle East, China and later of Medieval Europe.

Garments adorned with such exquisite craftsmanship were once the exclusive privilege of imperial and noble families, later extending to high-ranking military and ecclesiastical figures.

Across diverse cultural traditions, the embroidered patterns have symbolized Divinity, Power, and Immortality.

The intricate techniques passed down through generations and became a modern interpretation of Luxury, the enduring allure of royal aesthetics in nowadays fashion.

AURUM's exclusive handcrafted denim jackets carry on a symbolic, timeless tradition, providing their wearers with the same sense of distinction and personal power.

Each item uniquely blends the contemporary appeal with the legendary tradition of gold embroidery, creating a harmonious fusion of modern fashion style and historical totemic artistry.

GOLDWORK

Premium jackets are adorned with exquisite embroidery using special gold threads containing pure 18-karat gold. The amount of pure gold in these threads typically ranges from 0.5% to 2% of their total weight. These rare gold threads are often custom-made for each piece.

This luxurious embroidery technique also incorporates pure gold spangles and precious and semi-precious stones, elevating the garment to a work of art. The result is a precious embellishment that frequently becomes a cherished family heirloom, passed down through generations.

EMBROIDERED MOTIFS

Given the rarity and value of this embroidery, which incorporates gold and precious stones, it is often created as a separate motif. This standalone piece is then carefully attached to the garment as a decorative element.

This centuries-old tradition continues today in our AURUM collection. We offer our customers not only ready-made embroidered denim jackets but also embroidery motifs. These versatile pieces allow customers to personalize their purchased jacket or embellish other garments in the future, ensuring the longevity and adaptability of these precious works of art.