AURUM - is a luxurious fashion brand born in the Principality of Monaco, tailored for the global Duty-Free market.
The Latin word for gold, "aurum", derives from the Greek word Aurora, the golden goddess of the dawn...
DENIM MEETS ROYALTY
Garments adorned with regal gold embroidery were once the exclusive privilege of royal families, high-ranking clergy, and the highest military ranks. Historically, only these elite members of high society had the right to wear such ornate attire.
Today the exclusive AURUM brand presents a unique fusion of royal gold totem embroidery with contemporary denim jackets, creating a harmonious blend of tradition and modernity. This unexpected combination transcends mere fashion, embodying a powerful symbol of cultural synthesis and bridging the gap between past and present.
The AURUM distinctive jackets challenge conventional perceptions of luxury, tradition, and personal expression in fashion.
They epitomize a synergy between the energy of Youth and the sacred radiance of golden Light.
